Creative Challenge: To design the branding for a company defined by several parameters chosen by a random classmate: industry, name, colors, and an animal. I was tasked with creating Calm Tea, a tea house represented by a blue and red logo that includes a cat.
Solution: Paired an elegant, fun typeface with a silhouetted cat for a playful feel. Chose soft blues and reds to portray a sense of calm. Incorporated teapot silhouettes throughout the materials to give the brand a rustic, homey feel.
- Project Roles
- Art Director, Designer
- Brand Strategy, Design, Food, Packaging Design, Type Design, Visual Development
- Brand Identity, Branding