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Brand Identity

Creative Challenge: To design the branding for a company defined by several parameters chosen by a random classmate: industry, name, colors, and an animal. I was tasked with creating Calm Tea, a tea house represented by a blue and red logo that includes a cat. Solution: Paired an elegant, fun typeface with a silhouetted cat for a playful feel. Chose soft blues and reds to portray a sense of calm. Incorporated teapot silhouettes throughout the materials to give the brand a rustic, homey feel.

Project Roles
Art Director, Designer
Skills
Brand Strategy, Design, Food, Packaging Design, Type Design, Visual Development
Media
Brand Identity, Branding
Brand Identity
Brand Identity
Brand Identity
Brand Identity