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Oddly IKEA

IKEA makes a lot of items that you can tap, with a lot of product benefits you can whisper about. So we put the two together and made a 25-minute ASMR video dedicated to the many, many product benefits of IKEA’s Back To College range. I concepted, art directed, and hand modeled for this project as an intern. ​

Project Roles
Art Director
Company
Ogilvy & Mather
Skills
Art Direction, Content, Modeling
Media
Advertising, Branded Content, Case Study Videos, Social Media Content
Project Industries
Advertising
Collaborators