IKEA makes a lot of items that you can tap, with a lot of product benefits you can whisper about. So we put the two together and made a 25-minute ASMR video dedicated to the many, many product benefits of IKEA’s Back To College range. I concepted, art directed, and hand modeled for this project as an intern.
- Project Roles
- Art Director
- Ogilvy & Mather
- Art Direction, Content, Modeling
- Advertising, Branded Content, Case Study Videos, Social Media Content
- Project Industries