HARVARD UNIVERSITY GRADUATE SCHOOL OF DESIGN / Lab Branding
The Harvard University Graduate School of Design aspires to provide education and scholarship of the highest quality, to advance the frontiers of knowledge, and to prepare individuals for life, work, and leadership. I was invited to create a brand identity for the HGSD Laboratory for Design Technologies, whose mission is to “leverage design research methods to understand the architecture of complex challenges, and develop prototypes for a more resilient, responsive, and productive future.” The logo’s blurred and amorphous shape symbolizes the unknown, new ideas becoming clear, the creation of a big concept from small components, something powerful that is emerging and taking shape.
- Project Roles
- Art Director, Designer
- Harvard University Graduate School of Design
- Brand Strategy, Design
- Advertising, Brand Guidelines, Brand Identity
- Project Industries