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Via Social Feature

Social media and​ the “s​haring economy”​ have blurred the social boundaries that exist in “taxis”. In a Via, riders know their driver’s name and s/he knows theirs. Names are often exchanged as confirmation of correct driver/passenger, lowering social barriers. There are written and unwritten social codes-of-conduct in rideshares that impact how passengers interact with each other. Via wants to create features that will facilitate the exchange of information between passengers who want to make social connections -- post-ride -- while protecting the privacy of those who don’t. ​

Project Roles
UX/IA Designer
Low / High Fidelity Prototyping, Sketch, User Behavior Research, User Research
App Design, Mobile Apps
Project Industries
Automotive, Lifestyle
Via Social Feature
Via Social Feature
Via Social Feature
Via Social Feature