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COFFEE ART BY GAP – Brand Strategy & Corporate Design

About „Gap“ is the Swiss Latte Art Champion (2017/18) and also hosts latte art workshops. He wanted a professional corporate identity for his public brand, workshops and a possible future café. Concept My goal was for people to immediately see and feel Gap's latte art through his corporate identity. I merged the foamy texture of the milk with Gap's art by using the marbling technique to create colorful illustrations. I also created the claim "COFFE ART BY GAP" and a clean icon to be used for a more corporate setting. The chosen typeface, colors and all other brand elements make this a very flexible and playful corporate design. Services Brand strategy, Claim, Logos, Typeface selection and color, Illustration, Apparel, Stationery, Menu, Coffee Cups and packaging.

Project Roles
Creative Director, Designer, Strategist
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Brand Strategy, Creative Direction, Packaging Design
Media
Brand Identity
Project Industries
Beverage
COFFEE ART BY GAP – Brand Strategy & Corporate Design
COFFEE ART BY GAP – Brand Strategy & Corporate Design
COFFEE ART BY GAP – Brand Strategy & Corporate Design
COFFEE ART BY GAP – Brand Strategy & Corporate Design
COFFEE ART BY GAP – Brand Strategy & Corporate Design
COFFEE ART BY GAP – Brand Strategy & Corporate Design
COFFEE ART BY GAP – Brand Strategy & Corporate Design