COFFEE ART BY GAP – Brand Strategy & Corporate Design
„Gap“ is the Swiss Latte Art Champion (2017/18) and also hosts latte art workshops. He wanted a professional corporate identity for his public brand, workshops and a possible future café.
My goal was for people to immediately see and feel Gap's latte art through his corporate identity. I merged the foamy texture of the milk with Gap's art by using the marbling technique to create colorful illustrations. I also created the claim "COFFE ART BY GAP" and a clean icon to be used for a more corporate setting. The chosen typeface, colors and all other brand elements make this a very flexible and playful corporate design.
Brand strategy, Claim, Logos, Typeface selection and color, Illustration, Apparel, Stationery, Menu, Coffee Cups and packaging.
- Project Roles
- Creative Director, Designer, Strategist
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Brand Strategy, Creative Direction, Packaging Design
- Brand Identity
- Project Industries