Genie is a food-tech startup on a mission to provide nutritious, delicious and sustainable meals for people everywhere – all in a cute, colorful box. Genie was looking for a new brand ahead of its US launch, with a brief for a playful but tech-forward identity. In addition to an overall visual language and new logo, we developed a website, a social media plan, marketing and operations materials, and packaging for this food of the future.
- Project Roles
- Animator, Art Director, Designer
- Adobe Illustrator, After Effects, Art Direction
- Advertising, Branding, Packaging, Social Media Content, Websites
- Project Industries
- Advertising, Packaged Goods