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NYIT "Reinvent the Future" Video

The New York Institute of Technology wanted an unconventional anthem video to fire up potential new students. We went with a DIY-feel, capturing video with hand-held cameras and Go-Pro. We also used textural and found elements, as well as a distinct lettering animation style, to give a punch to a category that's often stodgy and dry.

Project Roles
Art Director, Illustrator, Letterer
Art Direction, Traditional / Hand-drawn
Advertising, Commercials - Video, Social Media Content
Project Industries
Advertising, Education