NYIT "Reinvent the Future" Video
The New York Institute of Technology wanted an unconventional anthem video to fire up potential new students. We went with a DIY-feel, capturing video with hand-held cameras and Go-Pro. We also used textural and found elements, as well as a distinct lettering animation style, to give a punch to a category that's often stodgy and dry.
- Project Roles
- Art Director, Illustrator, Letterer
- Art Direction, Traditional / Hand-drawn
- Advertising, Commercials - Video, Social Media Content
- Project Industries
- Advertising, Education