The Top 50 Companies WNW Creatives Want to Work for in 2020. See who made the cut.

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PlayStation

This was a rebranding of Sony PlayStation’s CRM outreach to existing customers, to bring it in line with the parent brand. PlayStation play sizzled. So did its advertising to new customers. But once onboard as a customer you just got dull spam emails. So this was an exercise to get their CRM on-brand - and working harder to build loyalty and brand engagement.

Project Roles
Copywriter
Company
MRM//McCann
Skills
Copywriting
Media
Advertising
Project Industries
Gaming
PlayStation