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Reeve Foundation "See Us"

The Christopher & Dana Reeve Foundation came to OBERLAND to build an awareness campaign that fights stigma and promotes visibility of people living with paralysis. We ignited a movement for people within the community to share their stories and speak out against ableism. The ‘See Us’ campaign launched mid-April 2019 and ran through June 2019. A PSA broadcasted the message across national television while social media and a microsite housed an outpouring of user generated content from the paralysis/SCI community. In its first three days, the campaign drove a 5% increase in Instagram followers for the Foundation. ‘See Us’ doubled campaign goals for participation and engagement on Instagram.

Project Roles
Art Director, Designer
Company
Oberland
Skills
Adobe InDesign, Adobe Photoshop, Art Direction, Content Strategy, Digital, Low Budget, Mobile, Retouching, Sketch
Media
Advertising, Brand Guidelines, Scripted TV, Television, UI Design, Websites
Project Industries
Advertising, Non-Profit
Reeve Foundation "See Us"
Reeve Foundation "See Us"
Reeve Foundation "See Us"
Reeve Foundation "See Us"
Reeve Foundation "See Us"
Collaborators