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Autodesk. Accelerating Better Design.

This brand video introduced Autodesk’s new “Accelerating Better Design” tagline. It positioned 3D design as the industry creating the 21st century. And Autodesk as the thought leader in the field. It struck a cord in its target audience - and got a massive 600,000 views on YouTube, A crazy number for a niche B2B brand.

Project Roles
Copywriter
Company
AKQA
Skills
Copywriting
Media
Advertising, Branding, Commercials - Video
Project Industries
B2B, Software, Technology
Autodesk. Accelerating Better Design.