Genie Cooking Brand Campaign
Genie is a food-tech startup on a mission to provide nutritious, delicious and sustainable meals for people everywhere – all in a cute, colorful box. Genie came to OBERLAND for a new brand ahead of its US launch, with a brief for a playful but tech-forward identity. As an art director, I worked to establish a cohesive brand styling, layout, and typography rules, and also worked on the website and digital assets.
- Project Roles
- Art Director, Designer
- Adobe InDesign, Adobe Photoshop, Art Direction, Design, Design Strategy, Digital, Sketch
- Brand Guidelines, Brand Identity, Branding
- Project Industries
- Advertising, Packaged Goods, Technology