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Genie Cooking Brand Campaign

Genie is a food-tech startup on a mission to provide nutritious, delicious and sustainable meals for people everywhere – all in a cute, colorful box. Genie came to OBERLAND for a new brand ahead of its US launch, with a brief for a playful but tech-forward identity. As an art director, I worked to establish a cohesive brand styling, layout, and typography rules, and also worked on the website and digital assets.

Project Roles
Art Director, Designer
Company
Oberland
Skills
Adobe InDesign, Adobe Photoshop, Art Direction, Design, Design Strategy, Digital, Sketch
Media
Brand Guidelines, Brand Identity, Branding
Project Industries
Advertising, Packaged Goods, Technology
Genie Cooking Brand Campaign
Genie Cooking Brand Campaign
Genie Cooking Brand Campaign
Genie Cooking Brand Campaign
Genie Cooking Brand Campaign
Genie Cooking Brand Campaign
Genie Cooking Brand Campaign
Genie Cooking Brand Campaign
Collaborators