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South Side - Season 1

SOUTH SIDE finds the humor in the every day struggles of Chicago’s working class. Our main characters, Simon and K, feel lighthearted and on top of the world in this shot. We let the space and bright blue sky capture the dreamy feeling of optimism, a side that is rarely shown and misrepresented in the news. This campaign extended to a Chicago takeover that accrued audience awareness and exposure. Not a cloud in sight!

Project Roles
Art Director, Designer
Company
Comedy Central
Skills
Art Direction, Design
Media
Key Art
Project Industries
Advertising, Entertainment
South Side - Season 1