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BEDGEAR x New York Marathon

We revamped BEDGEAR Performance Bedding's branding, and took the new look and feel out for a spin with a New York Marathon partnership campaign. The campaign included a NYC subway station takeover, TVC during the marathon, OOH across the city, a trade show booth, social, and paid media.

Project Roles
Copywriter
Company
Madwell
Skills
Copywriting, Creative Strategy
Media
Billboards, Commercials - Broadcast, Commercials - Video, E-commerce Platforms, Installations
Project Industries
Advertising
BEDGEAR x New York Marathon
BEDGEAR x New York Marathon