BEDGEAR x New York Marathon
We revamped BEDGEAR Performance Bedding's branding, and took the new look and feel out for a spin with a New York Marathon partnership campaign. The campaign included a NYC subway station takeover, TVC during the marathon, OOH across the city, a trade show booth, social, and paid media.
- Project Roles
- Copywriting, Creative Strategy
- Billboards, Commercials - Broadcast, Commercials - Video, E-commerce Platforms, Installations
- Project Industries