This little book was designed to answer the big question "what do you do?". The process involved with the creation of this project became its own content. Because I was toggling between team projects and this self-managed project it further validated for me the importance of the process in between. I quickly found myself reaching out for advice on many different aspects of the design. All of a sudden I realized I had copy editors, production managers, strategists, designers and creative directors willing to help and it quickly went from a solo journey to a team effort. The advice I received molded so many parts of the project, in ways I would not have figured out had I kept to myself. The amount of iterations developed in discovery vs time spent designing is pretty revealing about the value in a studio. The ideas and processes are the value, the design is really just the result.
The theme of bitmapping comes from the idea of the layers of process behind every design and how a image is only made clear by the million bits of information that form it. The neon colors represent the million post-its that sacrificed themselves in order for me to keep track of the details! I proudly tucked it in a nice iron cross as a homage to the many carriers I had the pleasure of working on in my time at Sarankco.
- Project Roles
- Creative Director, Designer, Writer
- Adobe InDesign, Adobe Photoshop, Art Direction, Creative Research, Editorial
- Books, Editorial Designs
- Project Industries