We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
ADIDAS China

Create The Tomorrow No One Has Thought Of. This year marks the 70th anniversary of adidas as well as the founding of the People's Republic of China; a perfect cultural moment to inspire a whole new generation of Chinese creators and celebrate the country’s history. The film follows an up-and-coming sprinter, 17 year-old Li Yuting, as she goes on a run. Along the way, she’ll be supported by the full power of the country: creators and athletes from yesterday, today, and tomorrow.

Project Roles
Art Director, Creative Director
Company
72andSunny
Skills
Art Direction, Conceptual, Copywriting
Media
Brand Films
Project Industries
Sports