Create The Tomorrow No One Has Thought Of.
This year marks the 70th anniversary of adidas as well as the founding of the People's Republic of China; a perfect cultural moment to inspire a whole new generation of Chinese creators and celebrate the country’s history. The film follows an up-and-coming sprinter, 17 year-old Li Yuting, as she goes on a run. Along the way, she’ll be supported by the full power of the country: creators and athletes from yesterday, today, and tomorrow.
- Project Roles
- Art Director, Creative Director
- Art Direction, Conceptual, Copywriting
- Brand Films
- Project Industries