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Baby Tula Rebrand

I pitched a rebrand for Baby Tula to the Founder and Chief of Design when I worked in-house for them in 2017. This was my biggest project and accomplishment while working at Tula. I provided all creative direction as well as produced all of the collateral for the new brand identity and aesthetic. I was the sole designer for the project and collaborated with the Creative Director at Ergobaby on various assets. Since the rebrand, their social following has grown 100k+ and retailers like Anthropologie have added Tula carriers to their store.

Project Roles
Creative Director, Designer, Editor (Brand/Content), Strategist, Type Designer
Baby Tula
2D, Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Adobe Photoshop, After Effects, Brand Strategy, Creative Direction, Design Strategy, Digital, E-Commerce, Fashion, Packaging Design, Print
Brand Guidelines, Branding
Project Industries
Lifestyle, Retail
Baby Tula Rebrand