Ax The Pink Tax
European Wax Center wanted to connect with their consumer on a more personal level, so they took up a cause that affected their strong, confident, female consumer base and worked to build awareness around it. That issue is the Pink Tax, a “taxation” on basic goods and services marketed toward women. Think razors, body lotion, baby bottles, canes… yeah, it’s absurd.
We let people know just how crazy the Pink Tax is with an integrated campaign, leveraging digital, print, OOH, influencers, retail and even a comedy show, all showcasing how EWC is committed to leveling the playing field for women.
- Project Roles
- Art Director, Designer
- 247 Laundry Service
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Conceptual, Creative Strategy
- Advertising, Brand Guidelines, Branded Content
- Project Industries