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Ax The Pink Tax

European Wax Center wanted to connect with their consumer on a more personal level, so they took up a cause that affected their strong, confident, female consumer base and worked to build awareness around it. That issue is the Pink Tax, a “taxation” on basic goods and services marketed toward women. Think razors, body lotion, baby bottles, canes… yeah, it’s absurd. We let people know just how crazy the Pink Tax is with an integrated campaign, leveraging digital, print, OOH, influencers, retail and even a comedy show, all showcasing how EWC is committed to leveling the playing field for women.

Project Roles
Art Director, Designer
247 Laundry Service
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Conceptual, Creative Strategy
Advertising, Brand Guidelines, Branded Content
Project Industries