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Social Media Brand Activations

I created the creative brief and then worked closely with my art director to present concepts for timely social media activations for the Weight Watchers brand. Weight Watcher's had just introduced a new plan, Freestyle, and wanted to create buzz for the spring and summer (specifically Father's Day).

Project Roles
Strategist
Company
weight watchers
Skills
Brand Strategy, Content Strategy, Social Media Strategy , Strategy, User Research
Media
Pitch Decks
Project Industries
Lifestyle
Social Media Brand Activations
Social Media Brand Activations