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Def Jam Recordings Brand Guidelines

Doubleday & Cartwright was tapped to create the first ever comprehensive brand guidelines document for legendary Def Jam Recordings. I was the lead designer and Art Director of the project, creating and defining identity usage standards, as well as developing the book design, and commissioning and art directing artwork for the interiors. A more comprehensive case study will be available at some point in the future, but for now please enjoy this low resolution gif of Def Jam EVP Noah Callahan-Bever flipping through the book.

Project Roles
Art Director, Designer
Company
Doubleday & Cartwright
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction
Media
Brand Guidelines, Brand Identity, Branding
Project Industries
Entertainment, Music
Def Jam Recordings Brand Guidelines