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Audience Research & Thought Leadership

Each quarter, we focused on a different area of sports culture, from sneakers, to sports betting, to the rise of European football (soccer) in the U.S. I analyzed first-party user data and survey data to create insights about today's American sports fan. These findings were shared as infographics, sales materials, and thought leadership presentations. I collaborated closely with our team's research manager and director to create the different deliverables.

Project Roles
Bleacher Report
Strategy, Trend Analysis, User Research
Infographics, Presentations
Project Industries
Audience Research & Thought Leadership