Audience Research & Thought Leadership
Each quarter, we focused on a different area of sports culture, from sneakers, to sports betting, to the rise of European football (soccer) in the U.S. I analyzed first-party user data and survey data to create insights about today's American sports fan. These findings were shared as infographics, sales materials, and thought leadership presentations. I collaborated closely with our team's research manager and director to create the different deliverables.
- Project Roles
- Bleacher Report
- Strategy, Trend Analysis, User Research
- Infographics, Presentations
- Project Industries