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Audience Research & Thought Leadership

Each quarter, we focused on a different area of sports culture, from sneakers, to sports betting, to the rise of European football (soccer) in the U.S. I analyzed first-party user data and survey data to create insights about today's American sports fan. These findings were shared as infographics, sales materials, and thought leadership presentations. I collaborated closely with our team's research manager and director to create the different deliverables.

Project Roles
Strategist
Company
Bleacher Report
Skills
Strategy, Trend Analysis, User Research
Media
Infographics, Presentations
Project Industries
Sports
Audience Research & Thought Leadership