The Top 50 Companies WNW Creatives Want to Work for in 2020. See who made the cut.

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Brand Social Media Playbook

Brands on social media today have plenty of challenges to navigate: who to target, the best way to engage, and how to be prepared for surprises. We created a social media playbook for our client with everything they need to know about their brand on social media: audience research, trends, brand guidelines, platform strategy, hashtag strategy, UGC strategy, community management strategy, creative strategy, influencer strategy, and more. I led this project from a strategy perspective and collaborated on creative and community management principles with our art director, copywriter, and social media manager.

Project Roles
Strategist
Company
Laura Mercier
Skills
Brand Strategy, Comparative Analysis, Content Strategy, Creative Research, Social Media Strategy , User Research
Media
Presentations
Project Industries
Beauty
Brand Social Media Playbook
Brand Social Media Playbook
Brand Social Media Playbook
Brand Social Media Playbook