Jack's House No7- Thunderbird Hotel Vegas
In pop culture, music and Jack are intrinsically entwined. From Mick Jagger to Jimmy Page, countless rock legends have been pictured taking a swig from the old No. 7 bottle. Every music fan dreams to experience the party-packed tour life of their favorite band—so that’s what we gave them. Mirrorball created House No. 7, a multi-city marketing platform that brought friends, music, local lifestyle, and Jack Daniel’s together.
House No. 7 has welcomed almost 20,000 guests in five cities around the country, driving a 40 percent increase in positive brand sentiment. It’s also racked up over 151 million social impressions to date and become a #1 trending hashtag in NYC and Miami.
My responsibilities were bringing over 20 custom rooms to life, including design, sourcing, purchasing and executing.
- Project Roles
- Art Director, Art Producer, Set Designer
- Creative Direction, Creative Research, Design Strategy, Producing, Product Development
- Corporate Events, Events
- Project Industries