Visible "Unlimited Massages"
As part of the “Overly Obvious” campaign to dominate the Denver market with on-the-nose marketing, we installed misspelled billboards, promoting “unlimited massages" instead of "messages."
Then, to communicate Visible's what-you-see-is-what-you-get approach to phone service (and advertising), we paid off the faux faux pas with an actual unlimited massages event.
- Project Roles
- Creative Director
- Copywriting, Creative Direction
- Billboards, Events, Installations
- Project Industries
- Advertising, Technology