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Visible "Unlimited Massages"

As part of the “Overly Obvious” campaign to dominate the Denver market with on-the-nose marketing, we installed misspelled billboards, promoting “unlimited massages" instead of "messages." Then, to communicate Visible's what-you-see-is-what-you-get approach to phone service (and advertising), we paid off the faux faux pas with an actual unlimited massages event.

Project Roles
Creative Director
Copywriting, Creative Direction
Billboards, Events, Installations
Project Industries
Advertising, Technology
Visible "Unlimited Massages"
Visible "Unlimited Massages"