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Youi - Bonnie & Wiremu

Youi were experiencing some credibility issues in the NZ market . We were challenged to create a brand campaign to turn that around, Bonnie and the Wiremu were the solution, two uniquely kiwi kids, working together to overcome their challenges and make the world a bit more theirs. The campaign extended out across various different OOH and digital touchpoints. Youi are ultimately a DRTV company and returned to that.

Project Roles
Copywriter, Creative Director
Copywriting, Creative Direction
Brand Films
Project Industries
Advertising, Finance