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Ford Mustang Drive Thru Friday

Friday lunch should always be something a bit special. Especially when it’s your birthday. With the Mustang celebrating 50 years, they wanted to do something special, so we took Auckland to lunch, Mustang style. We came up with Drive-Thru Friday, teaming up with Uber to deliver a uniquely Mustang experience. Ford Drive Thru Friday gave Uber customers the chance to ride in a Ford Mustang to collect lunch at our pop-up Drive Thru in the Viaduct. In just one day, Ford Drive Thru Friday saw 5,595 requests for Mustang rides, over a four-hour period – that’s about one request every two seconds!

Project Roles
Copywriter, Creative Director
Copywriting, Creative Direction
Advertising, Branding
Project Industries
Advertising, Automotive
Ford Mustang Drive Thru Friday
Ford Mustang Drive Thru Friday
Ford Mustang Drive Thru Friday