ASB Fin Lit Campaign
ASB has always taught kids some great money skills, but they were losing ground. Engagement with Clever Kash, and kids banking was in a lull. They wanted a campaign idea to make kids, and parents, excited about banking again.
Enter Hana, Clever Kash and Stick™, an organic, sustainably harvested entrepreneurial venture showing how cash clever kids take on the world.
It came to life as a hero TVC, supported with extensive OOH, Social, Dog Park Activations and Digital Display.
The results? In the first month:
Nearly 20,000 kids re-engaged with their ASB Headstart accounts.
Over 500 new sign-ups.
77% increase in visits to ASB Kids Banking Site
I also concepted and developed the follow-up Smiles Campaign, but was not involved in the production.
- Project Roles
- Copywriting, Creative Direction
- Advertising, Brand Films
- Project Industries
- Advertising, Finance