A brand overhaul and brochure website project for HFS was a unique challenge. Neither a healthcare organization nor a financial institution, HFS needed to be accessible to financial decision-makers and the patients they seek to aid. Eschewing the sterile corporate design language that often characterizes hospitals and financial institutions, we sought to tell a more inviting story.
- Project Roles
- Art Director, Content Strategist, Interactive Producer, UI Designer, UX/IA Designer
- Interaction Designs, UI Design, User Flows, User Journeys, UX Designs, Visual Designs, Websites, Wireframes, Wordpress Sites
- Project Industries
- B2B, Finance, Health/Pharma