The Top 50 Companies WNW Creatives Want to Work for in 2020. See who made the cut.

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Shark: 'Mom's Got This'

One small spill and this Mom's got the motivation to pick up . every mess in the house with her Shark Apex DuoClean vacuum. This project was a first for the company SharkNinja, who has primarily relied on infomercials in their history. They approached us with an impossible task; develop, prep, shoot, edit, animate, and deliver a full broadcast piece in only 3 weeks. What resulted from our treatment was a crew of 30+, a 5-day studio marathon with 3 full days of shooting, 4 set build changes, a massive BOLT robot to help with shooting the sweeping cleaning moments, and a whole lot of props. Shot in Brooklyn's Windmill Studios, we wanted to make this vacuum feel more like a premium auto spot than a standard home goods commercial. The end product was reported as having been SharkNinja's most successful commercial spot to date.

Project Roles
Post Producer, Producer
Company
SharkNinja
Skills
Producing
Media
Branded Content, Commercials - Broadcast, Commercials - Video
Project Industries
Advertising
Shark: 'Mom's Got This'