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Shark: 'Mom's Got This'

One small spill and this Mom's got the motivation to pick up . every mess in the house with her Shark Apex DuoClean vacuum. This project was a first for the company SharkNinja, who has primarily relied on infomercials in their history. They approached us with an impossible task; develop, prep, shoot, edit, animate, and deliver a full broadcast piece in only 3 weeks. What resulted from our treatment was a crew of 30+, a 5-day studio marathon with 3 full days of shooting, 4 set build changes, a massive BOLT robot to help with shooting the sweeping cleaning moments, and a whole lot of props. Shot in Brooklyn's Windmill Studios, we wanted to make this vacuum feel more like a premium auto spot than a standard home goods commercial. The end product was reported as having been SharkNinja's most successful commercial spot to date.

Project Roles
Post Producer, Producer
Branded Content, Commercials - Broadcast, Commercials - Video
Project Industries
Shark: 'Mom's Got This'