New eco-online business model
Seeking new avenues of growth and services for a direct sales brand that was already a leader in the Brazilian beauty market, Natura &CO wanted the expansion of the brand and value proposition for other industries: home & fashion
Due to the complexity of the main projects that was to expand the direct-selling magazine to home & fashion, the Board of the company briefed to build an ideation prototype of ethical e-commerce, based in Start-up methodology, so we could test and learn with an on-going, live and small conceptual version of it.
- Project Roles
- Natura Cosmetics
- Brand Strategy, Creative Strategy, Design Strategy, Management of Teams 1-10, Managing Budgets, Marketing Strategy, Product Development, Project Management
- Brand Guidelines, Brand Identity, Branding, Prototypes
- Project Industries