Relaunching a Global Brand (£295 million)
Acted as Marketing & Innovation Manager in the redesign of the whole expression and the messaging framework, delivering a new Toolkit for the global brand strategy.
Led the project that repacked and relaunched the whole portfolio (49 products) of the multicategory brand, as well as launched the first body lotion spray, with eco-technology of Latin America.
Guided the Design Agency Tátil and an In-house agency to change the expression of the portfolio organization, highlighting the functional and sensory benefits of the line, and redeeming beauty into the brand's core.
TODODIA is a leading brand of body-care in Latin America that has a regional operation in France as well.
- Project Roles
- Natura Cosmetics
- Brand Strategy, Creative Strategy, Design Strategy, Management of Teams 1-10, Managing Budgets, Marketing Strategy, Packaging Design, Product Development, Project Management, User Behavior Research
- Brand Guidelines, Brand Identity, Branding
- Project Industries