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Hoodie Szn x ICC with Carmelo Anthony

With a re-launch of NBA All-Star Carmelo Anthony's YouTube channel, this series captured the social media sensation of "Hoodie Melo" and embedded with the International Champions Cup, to chomp it up and talk shop with some of today's most elite players and how they get into "the zone." As the Creative Lead, I developed, wrote, creatively supervised and advised, and show running the story telling for the series, which included integrated social media content and four ESPN half-time spot segments which played during the broadcast's coverage of the 2019 ICC throughout North America.

Project Roles
Art Director, Content Producer, Copywriter, Creative Director, Post Producer, Writer
4K, Art Direction, Brand Strategy, Broadcast, Celebrity, Cinematography, Commercial, Consulting, Content, Content Management, Content Strategy, Content Writing, Creative Direction, Creative Research, Creative Strategy, Design, Digital, Documentary, Editing, Entertainment, Film, Filmmaking, Integrated, Lifestyle, Live Action, Maintaining Schedules, Management of Teams 1-10, Media Strategy, Post-Production, Sports, Travel, TV, Videography, Wrangling - Celebrities, Wrangling - Creatives
Advertising, Brand Identity, Branded Content, Branding, Documentaries, Film Editing, Social Media Content, Social Media Copy, Title Sequences, Unscripted TV
Project Industries
Advertising, Entertainment, Media, Sports, Travel/Tourism
Hoodie Szn x ICC with Carmelo Anthony