Visual Merchandising Samsung Galaxy Fold / Harrods

I teamed up with designer Tristan Cochrane for this challenging window display for the new Samsung Galaxy Fold at Harrods.
We made an installation with 30 origami butterflies in solid color anodized aluminum sheet. A beautiful progression that begins with the sheet of aluminum and finishes with fully formed butterflies.

Project management, production and art direction.

Client: Samsung
Agency: HKWS
Harrods, September 2019.

Ph: Claudia Agati

Project Roles
Art Director, Project Manager
Company
Samsung
Skills
Art Direction, Design, Project Management
Media
Set Designs
Project Industries
Advertising
Visual Merchandising Samsung Galaxy Fold / Harrods
Visual Merchandising Samsung Galaxy Fold / Harrods
Visual Merchandising Samsung Galaxy Fold / Harrods
Visual Merchandising Samsung Galaxy Fold / Harrods
Visual Merchandising Samsung Galaxy Fold / Harrods
Visual Merchandising Samsung Galaxy Fold / Harrods
Visual Merchandising Samsung Galaxy Fold / Harrods
Visual Merchandising Samsung Galaxy Fold / Harrods
Visual Merchandising Samsung Galaxy Fold / Harrods
Visual Merchandising Samsung Galaxy Fold / Harrods
Visual Merchandising Samsung Galaxy Fold / Harrods
Visual Merchandising Samsung Galaxy Fold / Harrods
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