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Bud Light Weego Super Bowl campaign

Tasked with helping create an online persona for this Bud Light Super Bowl spot’s super star, Weego had some more tricks up his sleeve other than grabbing a beer from the fridge. He was also repping for the Animal Rescue Fund and donated a dollar for every “like” he got. Needless to say, it got a lot of attention and helped push Bud Light into the spotlight on social media.

Project Roles
Copywriter, Designer
Company
mcgarrybowen
Skills
Adobe Illustrator, Adobe Photoshop, Conceptual, Retouching
Media
Social Media Content, Social Media Copy
Project Industries
Beverage
Bud Light Weego Super Bowl campaign