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Sterling Vineyards (Diageo) Self-guided winery tour

Lead Creative Direction, Copywriting, Video Production and Editorial. Sterling Vineyards is the flagship winery for Diageo. Their self-guided tour attracts nearly 200,000 people annually. Educate and engage visitors from around the world with varying degrees of wine knowledge about wine making and the history of wine. These four videos tie in with the informational signage portion of the tour. Top brass at Diageo hailed this as a successful brand immersive experience. 621 visitors on Trip Advisor awarded the tour an average of 4/5 stars. 692 reviewers on Yelp gave it 3.5/5 stars.

Project Roles
Copywriter, Creative Director, Editor (Copy), Producer, Project Manager, Writer
Company
Diageo
Skills
Art Direction, Brand Strategy, Conceptual, Copywriting, Creative Direction, Creative Research, Creative Strategy, Producing, Proofreading, Wrangling - Creatives
Media
Brand Films, Brand Guidelines, Branded Content, Branding, Briefs, Budgets, Commercials - Video, Products - Physical, Storyboards
Project Industries
Travel/Tourism, Wine/Spirits
Sterling Vineyards (Diageo) Self-guided winery tour