Change the perception Business and IT decision makers have of Citrix. Citrix is widely known for “Go To Meeting,” or as a desktop virtualization company. We needed to shift the conversation from what Citrix makes to what they make happen–which is a better work experience anywhere, anytime, and on any device.
The target audience are faced with evolving workforce expectations, security threats, and infrastructure modernization needs of their organization. Because this campaign effort was limited to airports nationwide, I had to communicate all of this in seconds.
This was part of a larger Q1 branded campaign effort to drive IT and Business decision makers to the revised Citrix.com/how web site. 23,000 unique visits in the first 3 months, with an impressive average time on the site of 3:35.
The work has proven to be so effective Citrix has extended its run until the end of 2019.
- Project Roles
- Copywriter, Creative Director
- Copywriting, Creative Direction, Creative Strategy
- Advertising, Billboards
- Project Industries
- Advertising, Technology