Easton 360 bats provide a balance option that feels and sounds just right for every player to connect on every swing and unlock their potential. Every hit emotionally connects the player to performance. The product team is defining engineering as “360 degrees of barrel-tuned precision.” My role was gearing the creative direction aiming to a fresh and new look & feel focused on this positioning statement.
- Project Roles
- Art Director, Designer
- Adobe Illustrator, Adobe Photoshop
- Products - Digital
- Project Industries