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Puma Campaign Design

As PUMA prepared to introduce an extremely flexible cross-trainer equipped with BioStability technology, they approached us to help create a campaign for the product. The shoe was made visibly dramatic, to engage both retail stores and consumers. From this, the campaign idea “Pumagility” was born — Stability, Mobility, Agility, and being ready for anything. The graphic concept sought to showcase the product in motion. We collaborated with artist / photographer Bela Borsodi to build and photograph a set that seamlessly merged three-dimensional typography design with the PUMA footwear.

Project Roles
Project Manager
Company
Puma
Skills
Project Management, Producing
Media
Advertising, Visual Designs
Project Industries
Retail, Sports
Puma Campaign Design
Puma Campaign Design
Puma Campaign Design
Puma Campaign Design
Puma Campaign Design