We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.
Ford: We All Drive campaign
When Ford needed a new campaign for its cars, my partner and
I looked to the brand founder’s original vision of “opening
the highways for all mankind”. We started with a manifesto that served as a script for an anthem spot. It's not often that writing an advertising manifesto brings tears to my eyes. Full disclosure: this one did. The concept resonated and the “We All Drive” tagline was eventually incorporated into Ford advertising.
- Project Roles
- Copywriter, Creative Director
- Company
- Ford Motor Company
- Skills
- Conceptual, Content Writing, Copywriting, Creative Direction, Scripting
- Media
- Advertising, Branded Content, Branding, Commercials - Broadcast, Manifestos, Taglines
- Project Industries
- Advertising, Automotive
