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Ford: We All Drive campaign

When Ford needed a new campaign for its cars, my partner and I looked to the brand founder’s original vision of “opening the highways for all mankind”. We started with a manifesto that served as a script for an anthem spot. It's not often that writing an advertising manifesto brings tears to my eyes. Full disclosure: this one did. The concept resonated and the “We All Drive” tagline was eventually incorporated into Ford advertising.

Project Roles
Copywriter, Creative Director
Company
Ford Motor Company
Skills
Conceptual, Content Writing, Copywriting, Creative Direction, Scripting
Media
Advertising, Branded Content, Branding, Commercials - Broadcast, Manifestos, Taglines
Project Industries
Advertising, Automotive
Ford: We All Drive campaign
Ford: We All Drive campaign
Ford: We All Drive campaign
Ford: We All Drive campaign
Ford: We All Drive campaign
Ford: We All Drive campaign
Collaborators