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Macy's Signature Star Diamond

Macy’s wanted to highlight the quality and stunning beauty of their new Star Signature diamond engagement ring, as well as position themselves as a destination for engagement ring shopping. So we created a spot that showcased the diamond in all its sparkling, exquisitely cut and extra-faceted (read: KiraKira-ready) glory.

Project Roles
Copywriter
Company
Major Behavior
Skills
Conceptual, Content Writing, Copywriting
Media
Commercials - Video
Project Industries
Advertising, Fashion