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Macy's Signature Star Diamond
Macy’s wanted to highlight the quality and stunning beauty of their new Star Signature diamond engagement ring, as well as position themselves as a destination for engagement ring shopping. So we created a spot that showcased the diamond in all its sparkling, exquisitely cut and extra-faceted (read: KiraKira-ready) glory.
- Project Roles
- Copywriter
- Company
- Major Behavior
- Skills
- Conceptual, Content Writing, Copywriting
- Media
- Commercials - Video
- Project Industries
- Advertising, Fashion