L’Oréal Paris platform
As Copy Director for the L’Oréal Paris platform, I oversaw copy for the entire platform, came up with the branded name for the experience (My Signature Beauty), acted as beauty editor for the content library and was integral to the concepting process overall. I also crafted guidelines for the site tone of voice, which needed to feel premium and on-brand while remaining fresh and accessible.
- Project Roles
- Copywriter, Creative Director, Editor (Brand/Content), Editor (Copy), Writer
- Brand Strategy, Conceptual, Content, Content Writing, Copywriting, Creative Direction, Creative Research, Editorial, Fashion
- Brand Identity, Branded Content, E-commerce Platforms, Editorial Writings, Products - Digital, Social Media Content, Social Media Copy, Websites
- Project Industries