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L’Oréal Paris platform

As Copy Director for the L’Oréal Paris platform, I oversaw copy for the entire platform, came up with the branded name for the experience (My Signature Beauty), acted as beauty editor for the content library and was integral to the concepting process overall. I also crafted guidelines for the site tone of voice, which needed to feel premium and on-brand while remaining fresh and accessible.

Project Roles
Copywriter, Creative Director, Editor (Brand/Content), Editor (Copy), Writer
Company
RGA
Skills
Brand Strategy, Conceptual, Content, Content Writing, Copywriting, Creative Direction, Creative Research, Editorial, Fashion
Media
Brand Identity, Branded Content, E-commerce Platforms, Editorial Writings, Products - Digital, Social Media Content, Social Media Copy, Websites
Project Industries
Advertising
L’Oréal Paris platform
L’Oréal Paris platform
L’Oréal Paris platform
L’Oréal Paris platform
L’Oréal Paris platform
L’Oréal Paris platform
Collaborators