Danskin x Jenna Dewan Tatum

Concept and Creative Directed second collaboration with Jenna Dewan Tatum for Danskin Apparel launch. The campaign was titled "Fit For Everything" which promoted the notion of diversity (in the customer target, as well as in what one wears the product for - i.e. fitness, leisure, casual, etc) The campaign consisted on a photoshoot and video, digital display asset builds, website integration, print, large format outdoor, social content, etc.

Project Roles
Creative Director
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe Premiere Pro, Portrait Photography
Advertising, Branded Content, Large Format Photography (Digital), Social Media Content, Websites
Project Industries
Fashion, Retail
Danskin x Jenna Dewan Tatum
Danskin x Jenna Dewan Tatum
Danskin x Jenna Dewan Tatum