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YOUR MOM HATES DEAD SPACE 2

When laws of broadcast and decency don’t allow you to show graphic footage of dismemberment, vomiting, and self-mutilation to your target, the solution is very simple: show it to their moms. Banners, pre-roll, and custom media drove people to yourmomhatesthis.com, the Dead Space 2 campaign hub. The website featured featured longer format reaction videos of select moms, instructions to enter a Twitter contest, and a behind-the-scenes featurette. As the campaign grew in popularity, we were able to respond with new content.

Project Roles
Art Director
Company
FCB
Skills
Art Direction
Media
Commercials - Broadcast, Products - Digital
Project Industries
Entertainment
YOUR MOM HATES DEAD SPACE 2