YOUR MOM HATES DEAD SPACE 2

When laws of broadcast and decency don’t allow you to show graphic footage of dismemberment, vomiting, and self-mutilation to your target, the solution is very simple: show it to their moms. Banners, pre-roll, and custom media drove people to yourmomhatesthis.com, the Dead Space 2 campaign hub. The website featured featured longer format reaction videos of select moms, instructions to enter a Twitter contest, and a behind-the-scenes featurette. As the campaign grew in popularity, we were able to respond with new content.