Paula’s Choice

Paula’s Choice is a research based skin care brand who celebrated their 24 Year Anniversary. By utilizing their social media platforms, they were able to highlight their credibility and differentiate themselves in a saturated beauty market of new comers. Launched on Instagram, the campaign was a 360 take over which lead their customers on a journey, unveiling “Paula’s Truths” where she engaged with her followers on a deeper level. I focused on the concept and design of the assets that were used throughout their various digital touch points.