Private Packs

Private Packs is a start up project founded in New York City providing natural therapeutic options for intimate relief. I focused on the concept and development of their initial identity, website, packaging and photo direction. Inspired by the fig tree leaf, derived from the story of Adam and Eve, the branding takes a different approach and tries to break the stigma asscoicated with intimate relief products. By making it feel optimistic, vibrant and unlike the traditional products on the market, customers can feel more confidence around their intimate issues.