Mailing up 5-7 times per week, email production played a key role in maintaining a connection to the Loralette customer. Modern designs and fun, often cheeky copywriting speaking to the millenial generation increased click-through rates.
Project Roles
Art Director, Creative Director, Designer
Company
Loralette
Skills
Adobe InDesign, Adobe Photoshop, Art Direction, Brand Strategy, Conceptual, Copywriting, Creative Direction, Design, Design Strategy, Lifestyle, Maintaining Schedules, Management of Teams 1-10