Animal Planet | Corporate Identity
This redesign is a refresher and its goal is to communicate that Animal Planet is a TV channel about animals. Their existing logo (at the time this project was made) wasn't doing that as their word mark logo had the 'm' in animal turned to the side. Just by looking at it, you wouldn't know what the company is about.
This is a rebranding project for my corporate identity class.
- Project Roles
- Designer, Illustrator
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop
- Brand Guidelines, Brand Identity, Presentations
- Project Industries
- Entertainment, Media