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Animal Planet | Corporate Identity

This redesign is a refresher and its goal is to communicate that Animal Planet is a TV channel about animals. Their existing logo (at the time this project was made) wasn't doing that as their word mark logo had the 'm' in animal turned to the side. Just by looking at it, you wouldn't know what the company is about. This is a rebranding project for my corporate identity class.

Project Roles
Designer, Illustrator
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop
Media
Brand Guidelines, Brand Identity, Presentations
Project Industries
Entertainment, Media
Animal Planet | Corporate Identity
Animal Planet | Corporate Identity
Animal Planet | Corporate Identity
Animal Planet | Corporate Identity