Unified Checkout Design
When the Loralette brand was introduced to the Avenue Stores family, the strategic decision was made to impelemt a unified cart and checkout. This allowed customers to purchase from two unique brands in a single shopping experience. Subtle badging communicated the brand of each line item in the cart, while a mobile friendly single-page checkout reduced friction and made for an effortless checkout experience.
- Project Roles
- UI Designer, UX/IA Designer, Creative Director
- Company
- Loralette & Avenue
- Skills
- E-Commerce, Usability Testing, Art Direction, Brand Strategy, Conceptual, Creative Direction, Creative Research, Creative Strategy, Design, Design Strategy, Digital, Maintaining Schedules, Mobile, Sketch
- Media
- UX Designs, UI Design, Visual Designs, Websites
- Project Industries
- Fashion, Retail
