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Unified Checkout Design

When the Loralette brand was introduced to the Avenue Stores family, the strategic decision was made to impelemt a unified cart and checkout. This allowed customers to purchase from two unique brands in a single shopping experience. Subtle badging communicated the brand of each line item in the cart, while a mobile friendly single-page checkout reduced friction and made for an effortless checkout experience.

Project Roles
UI Designer, UX/IA Designer, Creative Director
Company
Loralette & Avenue
Skills
E-Commerce, Usability Testing, Art Direction, Brand Strategy, Conceptual, Creative Direction, Creative Research, Creative Strategy, Design, Design Strategy, Digital, Maintaining Schedules, Mobile, Sketch
Media
UX Designs, UI Design, Visual Designs, Websites
Project Industries
Fashion, Retail
Unified Checkout Design
Unified Checkout Design
Unified Checkout Design
Unified Checkout Design
Unified Checkout Design
Unified Checkout Design