Targeting millennial women meant it was crucial for Loralette to keep an active presence on social media. A mix of brand photography, lifestyle imagery, social media influencers, inspirational content and paid search was offered daily, resulting in an engaging feed that drove conversion.
- Project Roles
- Art Director, Creative Director
- Art Direction, Brand Strategy, Creative Direction, Creative Strategy, Design Strategy, Digital, Lifestyle, Management of Teams 1-10, Social, Social Media Strategy
- Social Media Content, Branded Content, Visual Designs
- Project Industries
- Advertising, Fashion, Lifestyle, Retail